Ironically, it is the Buick badge that has connected best with Chinese motorists, and soon the brand may sell more cars in Asia than at home, where its staid image leaves many Americans cold.

但令人感到讽刺的是，正是美国人不屑一顾的别克汽车大受中国买主的欢迎，而且，不久，这个品牌在亚洲的销量超过了本土。

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The brand is the valuation coefficient of the merchandise quantity content and the market value and identify the badge to record.

品牌是商品质量内涵和市场价值的评估系数和识别徽记。

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A brand that sells not by its badge, but by its sheer quality.

一个品牌的销售并不在它的标志，而在于它的绝对质量。

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Those who drive a Mercedes Benz make a conscious decision to pay top dollar for their badge-brand of prestige.

FORBES: Hyundai's Challenge To Mercedes: Should Either Brand Be Nervous?

In any case, what does all this badge-swapping and brand cross-dressing have to do with the cost of herring in Stockholm?

FORBES: Overview

One of the shrewdest alt-fuel marketing moves Toyota made early on was to create a sub-brand for its hybrid engine technology, with the Hybrid Synergy Drive badge that appears on every Toyota hybrid vehicle.

FORBES: CMO Network