For certain products, like luxury cars, Chinese consumers tend to have very specific demands, for which top automakers have been quick to make adjustments (such as elongated models with larger backseats).
My grandmothers, for example, had to take backseats to their husbands in the world-at-large, but the inner sanctum of their homes, these women were allowed to take on positions of power in the kitchen and to explore their creativity and smarts that way.