But now the pendulum is swinging back towards the box office.

但是现在钟摆正摇向票房。

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To compile our list, we looked at worldwide theatrical grosses for the top 200 films to date of 2010 and their estimated budgets (numbers courtesy of Box Office Mojo) to determine what percentage of a film's budget was earned back at the box office.

FORBES: Magazine Article

Studios spend millions to lure us into theaters each weekend, and here's a daunting statistic: On average, they spend more on advertising than they get back in box office receipts.

NPR: Is Hollywood Wasting Money Selling Movies to Teens?

We used Box Office Mojo to look at the box office returns for 675 summer releases going back to 2006 to create our list.

FORBES: Magazine Article