YouTube has produced its share of celebrities: Lonelygirl15, the lip-syncing Chinese teenagers known as the BackDormitoryBoys, and Tyson, the skateboarding bulldog, to name a few.
The plan, says Zhao Qian, another manager at Taihe, is to put the BackDormitoryBoys together with their idol, Yao Ming, a Chinese basketball prodigy who plays centre for the Houston Rockets.