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Carl Hamilton's book tells how Absolut was invented back-to-front.
ECONOMIST: Drinking fashions
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Meanwhile, Aussie battler Lleyton Hewitt is out on Court Five and clearly means business as he prepares for his final-four clash with the defending champion Roger Federer - he has already put on his trademark back-to-front white baseball cap and is scampering around as though there is no tomorrow.
BBC: SPORT | Tennis | Wimbledon blog
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And a stunning second-half try to put Wigan back in front by full-back Sam Tomkins ultimately proved in vain.
BBC: Wigan Warriors 16-18 Huddersfield Giants