But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

也许，这些方式有可能成为有效的市场推广工具，但也有可能成为一种致命的宣传手段。 英国航空和维珍航空因此已经尝到苦果。

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MAYA YANG, lecturer, graduated from University of Gloucestershire (UK) with an MA degree in Marketing Management and a BA degree in Strategic Business Management.

讲师，硕士，毕业于英国格洛斯特大学，市场营销专业硕士和商务策略管理专业本科。

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Ms. Aleksandra Ignatenko was educated at Riga Technical University and is a holder of a BA degree in Marketing.

Aleksandra Ignatenko 女士毕业于拉脱维亚里加技术 大学，并获得市场营销学士学位。

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With a BA in history from UC Berkeley, and several years of developing digital marketing strategy in the heart of the Hollywood, Zim may not seem to fit the classic MBA profile, dominated as it is by students from the fields of finance, engineering and consultancy.

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In other news, media reports said Boeing (nyse: BA - news - people ) might announce the rollout of its marketing campaign for its new 7E7 aircraft, with a possible order from All Nippon Airways .

FORBES: Ed Zander Named As New Motorola CEO

But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

ECONOMIST: A tale of two airlines and their Facebook fiascos