But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

也许，这些方式有可能成为有效的市场推广工具，但也有可能成为一种致命的宣传手段。 英国航空和维珍航空因此已经尝到苦果。

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BA degree or above. 5 years or more than 5 years experience in marketing, pr or related industry. Have a better understanding and professional knowledge.

本科及以上学历，5年及5年以上行业工作经验，在市场，公关，传播领域有较好的理解和专业的认知。

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MAYA YANG, lecturer, graduated from University of Gloucestershire (UK) with an MA degree in Marketing Management and a BA degree in Strategic Business Management.

讲师，硕士，毕业于英国格洛斯特大学，市场营销专业硕士和商务策略管理专业本科。

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With a BA in history from UC Berkeley, and several years of developing digital marketing strategy in the heart of the Hollywood, Zim may not seem to fit the classic MBA profile, dominated as it is by students from the fields of finance, engineering and consultancy.

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In other news, media reports said Boeing (nyse: BA - news - people ) might announce the rollout of its marketing campaign for its new 7E7 aircraft, with a possible order from All Nippon Airways .

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But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

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