The essay considers the source of the competitive advantage of the B2C online sales business mode is that the mode has its own customer value.

本研究认为，B2C在线销售商务模式成功的竞争力来源是：模式具有顾客价值。

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In B2C e-commerce, the model of customer delivered value aims at increasing the total customer value whereas reducing the total customer cost. In this way can be increased customer delivered value.

根据顾客价值因素构建B2C电子商务环境下顾客让渡价值的概念化模型，电子商务企业应采取相应措施来提高总顾客价值，降低总顾客成本，从而提高顾客让渡价值。

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