B2C /ˌbiːtəˈsiː/

• 1. 

  N-UNCOUNT B2C is the selling of goods and services by businesses to consumers using the Internet. B2C is an abbreviation for "business to consumer." 企业对消费者的电子商务 [商业]

  例：

  B2C companies look particularly vulnerable with 19 per cent of them now worth little more than the cash on their balance sheets.

  面向消费者的网络直销公司看上去尤为脆弱，它们其中有19%的公司价值现在不比其资产负债表上的现金额多多少。