The discount rate used to calculate the company's model is the weighted average cost of capital.

本公司用于计算折现率的模型是加权平均资金成本。

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The value of a project's cash flows discounted at the weighted average cost of capital or an appropriate discount rate.

项目现金流按加权平均资本成本或适当折现率折现的价值。

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The average discount rate charged from merchants by American is 2.52%, which is higher than the industry average of 2%.

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If you assume that the bond is selling at par, has an average coupon of 5.5%, say, and you use a discount rate of 6%, then you are implicitly saying that the bond is actually riskier than the market perceives it to be.

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