The firm makes most of its money by selling virtual goods (a dress for an avatar, a weapon in an online game) for play money that users buy with real cash.

它通过用户的真实货币买其虚拟物品（虚拟人物的衣服，在线游戏的装备）而赚钱。

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The dress is what James Cameron calls "Avatar blue" the blue of the characters who are depicted in his Oscar-nominated film.

NPR: Red Carpet Awaits The Star In The 'Eco-Dress'