"One big benefit is the fact that social media tools are readily available and inexpensive," said Shirk. "We can promote and use our own content, and understand our audience more deeply as a result."
“最大的获益是社会媒体工具既非常容易上手而且不贵,”Shirk说,“我们能用自己的内容宣传,并能更好的了解我们的受众需求。”
Therefore, organizations should strive to make the information available to a larger audience.
因此,组织应该尽可能让广大受众能够获取那些信息。
They are absolutely in the media field now, because they are using the tools of media creation to learn and tell stories, and to make those stories available to a wide audience.
因为它们使用媒体常用的创作工具来调查和报道重要信息,比使那些重要信息能够被广大观众所了解到。
Or would be better that more information and more expression was available but to a smaller audience which is probably the relevant audience for any person?
我们也可以选择将,更多的信息以及状态,仅对与用户有联系的,少部分人开放?
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