The system is called Automatic Dependent Surveillance-Broadcast, or ADS-B, and, like all good technology, is elegant in its simplicity.

FORBES: Magazine Article

It said before take-off, the pilots had also listened to an automatic terminal information service broadcast about the runway, "but it was reportedly in heavily-accented English".

BBC: Essex

Broadcast Interactivity, powered by its automatic content recognition (ACR) technology, SoundPrintTM, will be deployed in Samsung's SyncPlus platform, enabling new opportunities for intelligent content discovery, advertising and engagement, bringing an unprecedented level of interactivity in the living room.

ENGADGET: Yahoo and Samsung announce multi-year interactive TV partnership