These premium players may figure out that those sponsoring financial firms, real estate moguls, auto dealers, etc, are companies that already appreciate brand value connectivity with the Philyanksox franchises.

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While we're at it, we might as well mention the company's newest addition to the mju line: The mju 7010 sports a 7x optical zoom, but otherwise looks pretty much the same (12 megapixel, 2.7-inch display, advanced face tracking and intelligent auto mode, magic filters, etc).

ENGADGET: Olympus announces new FE and mju range 12 megapixel shooters

So complex passwords that had to be changed very 90 days, auto-lock of the device after 5 failed login attempts, etc.

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