There appeared the first animation advertisement named "Shu Zhendong Chinese Typewriter" in 1922 in our country, the authors of which were "the Wan Brothers".
我国于1922年便拍摄了第一部动画广告《舒振东华文打字机》，作品的作者是“万氏兄弟”。
Originality is the soul of the advertisement. It is the challenge to the authors of the advertisement. It demands them thinking nor begging for originality and it has its principles.
创意是广告的灵魂，广告创意是对广告任作家能力的挑战，它要求广告作家要思考而不能乞求于灵感，要遵循一定的创意原则。
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