But in an era in which cultivating talent is increasingly essential, building a deep and authentic sense of purpose could be a company's ultimate competitive advantage.

但在一个培养人才日益重要的时代，能建立深切而真实的目标感，也许是一家公司最具竞争力的优势。

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Making the most of this beautiful moment is really quite simple. Just allow the authentic, driving purpose that lives within you to be expressed in your thoughts, words and actions.

想创造最美的一刻并非难事，你只需每时每刻将可信的，催人奋进的目标铭记心中，来表达你的思想，语言和行为举止。

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The version in English of the Conditions is considered by FIDIC as the official and authentic text for the purpose of translation.

本条件的英文版本， FIDIC已将其作为正式的和有效的语言文本，以用于翻译之目的。

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Companies of any size in any industry that embrace this concept will be seen as authentic social purpose leaders.

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And when that leadership is authentic and is based on a clear and unambiguous sense of purpose or opportunity, everyone in the company can support it and help to make it happen.

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In a world of overwhelming choice, consumers today are looking for brands that are not only the best and the brightest in terms of basic value, but which are true and authentic, and whose employees are passionate about the brand and its purpose.

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