Going the digital route has certainly been a growing trend -- 3M recently launched a Cloud Library lending service while one Austrian town kicked off its own unique e-book repository based on stickers equipped with QR codes and NFC chips.
On either side of the road, up the green slope and down on the lake side, turnouts and driveways for lovely inns, kooky ersatz Austrian mini-villages, hip coffee houses and eccentric galleries appear invitingly like pictures in a pop-up book.