In 2001 British tobacco company Gallaher Group bought AustriaTabak, at one time Austria's government-run tobacco monopoly, and decided to shrink the company's museum.
Small domestic producers such as Britain's Gallaher, AustriaTabak and Papastratos of Greece look potential victims, reckons Martin Feldman, an analyst at Salomon Smith Barney, Citigroup's investment bank.