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A timely snow promises an auspicious year. Wish you good luck in the coming year.

今天北京迎来了入冬以来的第一场雪，瑞雪兆丰年，祝大家新的一年好运！

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You see, in the Chinese zodiac, this year is the year of the tiger -a particularly auspicious year for entrepreneurs and people who start and run businesses.

如你所见，按照中国的生肖，今年是虎年，一个对于企业家和创业人士特别吉利的年份。

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Imagine, if you will, a set of Super Bowl Sunday spots dedicated to the celebration of this auspicious 100-year birthday.

FORBES: An Unlikely Super Bowl Ad For the 100th Birthday Of Our Income Tax

For example, auction house Sotheby's only began work on its new office space in Hong Kong last year after a feng shui master chose an auspicious date.

CNN: Asia mixes making money with ancient beliefs

News stories abound about couples eagerly awaiting the arrival of their historic and auspicious "Olympic babies, " with 18 million infants estimated to be born nationwide this year.

CNN: Beijing journal: An Olympic-sized baby boom