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This will be an auspicious year for you.

今年将是你的幸运年。

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It's an auspicious year for your career.

您今年在事业方面的运势很旺。

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Imagine, if you will, a set of Super Bowl Sunday spots dedicated to the celebration of this auspicious 100-year birthday.

FORBES: An Unlikely Super Bowl Ad For the 100th Birthday Of Our Income Tax

For example, auction house Sotheby's only began work on its new office space in Hong Kong last year after a feng shui master chose an auspicious date.

CNN: Asia mixes making money with ancient beliefs

News stories abound about couples eagerly awaiting the arrival of their historic and auspicious "Olympic babies, " with 18 million infants estimated to be born nationwide this year.

CNN: Beijing journal: An Olympic-sized baby boom