...刊物的百分比z每期实际发行到读者手上的份数z相同接触人次时，重叠率高低是媒体组合的重要指标z稽核发行量(Audited Circulation)：接受稽核z高则表明净到达率低，频次高机构查核过的发行量z低则表明净到达率高，频次低zABC: Auditing bureau of circulation重...
The latest audited industry figures showed circulation at The Scotsman fell by nearly 10% over the past year to 38, 000, while its sister paper, Scotland on Sunday, was down nearly 14% to 47, 500.