For various papers are always sniping at various other papers about their audited circulation figures.

FORBES: The Wall Street Journal Europe's Circulation Scandal

Eurogamer, with an audited circulation of 5 million unique users per month, plans to roll the service out to its European-language sites also.

FORBES: Eurogamer Ties up with Gaikai - Web Gaming for 5 Million Visitors

The latest audited industry figures showed circulation at The Scotsman fell by nearly 10% over the past year to 38, 000, while its sister paper, Scotland on Sunday, was down nearly 14% to 47, 500.

BBC: Advertising slump for Johnston Press