This audience targeting is so difficult that the advertiser would spend a lot of money trying to reach an audience with an anemic conversion rate.

这种受众定位太难了，广告主花了很多钱试图达到受众却只有很低(低得可怕)的转换率。

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Targeting a technically savvy audience will probably result in better adoption; these users understand how technology is changing and are often more apt to try improving the way things get done.

以技术型受众为目标可能会得到更好的采用率；这些用户了解技术正在变化，常常更多地采用新方式来完成工作。

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They are forced to respond quickly with rapid iteration of everything from their business model or offerings to audience segments, targeting technology, new channels, and much more.

他们被迫快速做出回应，从商业模式或企业产品，到受众细分、定位技术、新渠道等企业的一切方面都要快速进行更新迭代。

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Bolstered by advances in audience targeting and bid-based buying approaches, advertisers will renew their love affair with display media.

FORBES: Interactive Marketing Spend Will Near $77 Billion By 2016

Thankfully, Zuckerberg and company have finally set themselves in the right direction with their recently announced Facebook Custom Audience Targeting feature.

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Over half the impressions Yahoo sells have audience targeting characteristics.

FORBES: The New Normal For Digital Marketing: Automated Ad Buying Hits Tipping Point