It has to be grasped back in the communication relationship between subjects,or in the sense of intersubjectivity. The essence of quasi-subject thinking in audience research is to consider audience as"a collection of potential consumers".
受众研究的"类主体"思维的实质是把受众当做可资利用的"潜在消费者的聚合体"。
参考来源 - 在主体间交往的意义上建构受众观念——兼评西方受众理论During the research, we find three ways of understanding the news itself and three inclinations in understanding ideology. From these, we develop a new way to TV audience research.
在研究中,作者发现了观众对新闻报道内容理解的三种方式和对新闻报道中意识形态解读的三种倾向,在这三种方式和三种倾向之间作者得出一些推论,为进一步的电视观众研究提供了可选的路径。
参考来源 - 意义的解码·2,447,543篇论文数据，部分数据来源于NoteExpress
Audience research has gotten outstanding achievement in the communication research filed in China.
对于中国传播学而言，受众研究的领域无疑是成果卓越的。
Part II interprets two traditions of the field of audience research: the qualitative and quantitative researches.
第二部分阐释了受众研究领域的两大传统：质化研究和量化研究。
However, today 's audience research does not seem to continue such achievement, but lack in breakthroughs of new theory on the whole.
不过，今天的受众研究似乎没有延续其辉煌，就整体而言，欠缺新的理论突破。
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