A lack of access to Cuba,says GAO, has made it difficult to obtain nationally representative data on audience size, and decision-makers have had limited information to assess the relative success or return on investment for each transmission method.

VOA: standard.2009.06.18

Today, they have real-time audience data at their finger tips.

FORBES: Inside Forbes: Reporting Is Hot Across the Web as Digital News and Audiences Evolve

Your job is to make a persuasive case for a point of view, not to drown your audience in data, and that goes for the speech and the slides.

FORBES: So What's the Right Way to Use PowerPoint?

This agreement is a key pillar in JiWire's mobile audience and location data platform that combines both Wi-Fi and mobile media.

ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US