Give your audience the power to interact with your content on their own terms.

给你的受众依据他们自己的主张，与你的内容互动的权力。

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How much you've got to play with depends on the nature of your content and your audience.

你有多大的发挥空间取决于你的内容和你的受众。

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If the former is true then this might inform us on the target audience for travel content.

如果的确是女性更多进行在线旅游搜索，那么我们就了解旅游内容的目标用户了。

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For content without a built-in audience, content creators need to think strategically in order to attract viewers.

FORBES: The Content Revolution: Emerging Forms Of Online Video

To be successful at content marketing, you need to be able to satisfactorily feed your audience of content diners who consume content in different ways, in different places, and at different times.

FORBES: 5 Courses of the Content Marketing Meal

Niche online video sites can offer the audience-focused content that specific audience segments want and need.

FORBES: Connect