受众商品 Audience Commodity 商品化 Commodification 空间化 Spatialization 结构化 Structuration 媒介集中化 Media Conglomeration ..
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He successfully combines the academic analysis and political study with practice, and thus presents such theories as "dependency theory" and "audience commodity" etc.
他是将学术分析、政策研究和行为参与结合为一体的典范。其代表性的理论观点有“受众商品论”、“依附理论”等;
The history of communication theory and research witnesses changing perspectives on audience: audience as target, social category, consumer, commodity, decoder, etc.
在传播研究中,人们的受众观念经历了多种视野的变迁,受众曾先后被视作靶子、社会类别、消费者、商品及解码者等等。
TV grogram is a special commodity that resorts to the minds of audience and can not be entirely tuned by the invisible hand of market.
电视节目是直接诉诸受众心灵的精神消费品,因而不能全靠市场这个“看不见的手”来调节生产。
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