We expect a steady increase in the number of Coach stores as the company attracts more customers to its affordable luxury handbags and accessories.

FORBES: Faster Chinese Store Growth Sends Coach To $67

As DirecTV is seen as a premium brand, it attracts a stickier subscriber base with customers more likely to have higher incomes and lower churn rates.

FORBES: DirecTV Gets Payoff In Stock Price For Subscriber Revenue Gains

By upgrading its OS and providing more apps, games and services, this attracts new smartphone customers and help retains current ones.

FORBES: Nokia Has Wafer-Thin Margins But The Stock Is Still Worth Almost $13