Advertising specialists warn that this new attention to global warming may attract enemies as well as converts.

广告专家提醒，这种对全球暖化的新专注，与改变信仰一样可能招到反对。

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It says Mr Kim is merely engaging in "diversionary tactics" to attract global attention and to attain Pyongyang's ultimate aim of "bargaining with the US at the negotiating table".

BBC: China media: Bird flu outbreak

Because the Armstrong years neatly encapsulate a rotten era where trust has declined across the board, not just in a sport that seemed the least likely of any to attract global attention.

FORBES: Lance Armstrong Says Bye-Bye To Tour Titles But It's Much Bigger Than That

First, China is reluctant to get heavy-handed with workers in big-brand firms that attract global media attention.

ECONOMIST: World economy