On the basis of the attention economics, the Game theory and the information economics, this paper attempts to analyze the Game between the advertisers and the audience.

本文试图从博弈论与信息经济学的理论出发，在传播学受众理论的基础上，分析广告商与广告受众之间的博弈行为。

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Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.

注意力经济是一种管理信息的方法，它能够将人们的注意力当作一种稀缺商品，并且运用经济学理论去解决各种各样的信息管理问题。

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Most striking of all, for a profession that tends to pay little explicit attention to such matters, the first day's schedule also contains a debate on the role of ethics in the economics profession.

最令人惊讶的是，这样一个常常对这类事务视若无睹的职业，大会第一天的日程安排还包括了一场职业道德如何作用与经济学中人的辩论。

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Too bad U.S. foreign policy makers pay so little attention to economics.

FORBES: Fact and Comment

They were tough on security issues, but paid scant attention to economics and did little to dismantle the institutions of Israeli socialism.

CENTERFORSECURITYPOLICY: About as Radical as The Reaganites

As I remind subscribers to my investment newsletter PowerTrend Profits, while its important to pay attention to changes in economics, demographics and psychographics not to mention the impact of new technology when we invest, we also have to be mindful of what is going on with policy in Washington, D.

FORBES: Obama and the Senate Target The Internet Shopping Gravy Train For Amazon, eBay And Others