According to neuroscientists our brains come pretty much hard-wired to be tricked, thanks to the vagaries of our attention and perception systems.

神经系统科学家称因为我们的注意力和感知系统出现异常行为，而我们的大脑认知极为模式化，所以容易被骗。

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It allows the brain to process information from senses such as vision and touch, and enable the sort of thinking involved in selective attention and perception.

下顶叶使大脑能够处理从诸如视觉和触觉等感官传来的信息，并使涉及有选择性注意和知觉之类的思维活动得以进行。

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Cognitive psychologists study topics such as attention, memory, perception, decision-making, problem-solving and language acquisition.

认知心理学家们研究的题目包括：注意、记忆、感知、决策、问题解决和语言的习得。

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The project seems to have raised attention for the two technology giants among Facebook users, whose perception of Toshiba and Intel jumped above non-Facebook users following the series launch.

FORBES: An Alternative Campaign: Intel and Toshiba's Social Film Project