The atomic formulas are statements, and they can be combined by logical connectives like propositions.

原子公式是语句，它们能够像命题一样用逻辑连接词结合起来。

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Remarkability may be the Higgs boson of brand messaging: more atomic than things like unique selling propositions, elevator speeches and even purpose statements.

FORBES: Remarketability: How To Make Your Brand Contagious