The ban against the drink was a politically-motivated appeal at emotion, sure, but standing up for high-alcohol content, hyper-caffeinated swill that puts teens and college kids in hospitals at much higher rates than other drinks is not a proud line in the sand for a chef to draw.
While the company certainly provides a model for other corporations looking to be more engaging to their employees, no one at Freudenberg-NOK is content to rest on laurels.