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As Oliver points out in the video, most companies associate big data analytics with marketing and finance and maybe supply chain management.
FORBES: The Surprising Way eBay Used Big Data Analytics to Save Millions
Thomas Pearson , senior associate dean for clinical research and a member of the FDA panel that recommended Crestor be approved, points out that at the outset AstraZeneca had collected more data than all the other statins combined.
FORBES: The Cholesterol Limbo
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