Other characters include Holly, a ballet dancer who works as a stripper and pole-dancer at a local club and Juliette, a pharmacy assistant who dreams of going to Africa to help starving children.

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The 28-year-old student and part-time pharmacy worker is studying to become a physician's assistant.

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Wales rugby assistant coach Robin McBryde helped to launch the campaign by attending his own risk assessment at a pharmacy in Carmarthen.

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