Yet after five years the firm has a mere 22 applications pending at the U.S. Patent Office, most of them assigned to Myhrvold and Jung.

FORBES: Patent Stalker

Hmm, not to worry, ZapMedia also says it has an almost identical 2006 patent filed for in 2000 -- but that patent, as far as a quick USPTO search shows, hasn't been assigned to ZapMedia, instead remaining with Kenneth Liscomb and several other individuals also listed on the new patent.

ENGADGET: Who's suing Apple today? ZapMedia gets angry over iTunes

The previous arms, featuring a Roman Centurion and a Royal Marine, were assigned to the Borough of Deal in 1968 by Letters Patent.

BBC: Deal coat of arms