Do not be surprised if, whatever proper name it is eventually assigned, the new, mountain-dwelling, central-Asian species actually becomes known as the yeti.

ECONOMIST: A new species of human

Each fictitious applicant was randomly assigned either a black-sounding name, such as Jamal or Lakisha, or a white one, such as Emily or Greg.

ECONOMIST: Black America

For those that never added a vanity URL, Facebook has assigned numbers to serve as your email account name.

CNN: Facebook just switched your default e-mail address