The paper established valuation methods of corporate identity assets according to earnings present value methods of intangible assets valuation methods.

借鉴无形资产评估方法中的收益现值法，提出了企业形象资产价值的评估方法。

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Capitalized earning method is one of the popular methods in assets valuation.

收益现值法是资产评估的常用方法之一。

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