Chapter5 Case study of asset reorganization.
第5章是资产重组典型案例分析。
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Third, the organization acquires goodwill, which is also a 'sunk asset' (i.e., the asset is not easily re-deployed) and, thus, is not readily transferable to another area of activity.
第三，组织会养成一种善意，这种善意也是一种“沉默资产”(即不易重新利用的资产)，因此，这种善意也不易转移到另一个活动领域中去。
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