This same friend brought the three of us together in a company he had founded that was, among other things, focused on developing maintenance manuals and assemblyinstructions for capital equipment.
Writing in his blog, he described how contestants are equipped with measuring tapes and soft pencils and then sent out to follow the one-way layout around the store, matching beds, wardrobes and kitchen chairs along the way, wrestling with the Scandinavian names and, later, the assemblyinstructions.