But now ask yourself: do you know how much more valuable these customers are than others?

FORBES: Calculating The Economics Of Loyalty

He chose to be minimalist with the details and let the children ask their own questions if they wanted to know more.

BBC: Newtown shootings: How do you explain murder to a child?

Still, greater awareness of food allergies has come as restaurant diners ask for lists of ingredients in meals and preparations and more people know someone with another type of food intolerance such as gluten sensitivity.

WSJ: Finding Food Allergy Allies