The tailoring can be comical: a colleague who writes about cricket, and so tends to mention the Ashes, now finds his searches accompanied by ads for crematoria.

这些量身定制的广告有时会很滑稽：一名大学生写了一篇有关板球的文章，文中提到了灰烬杯(ashes)，于是他的搜索结果一侧便会出现火葬场的广告。

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And in cricket, England have regained the Ashes after winning the final deciding Test against their great rival Australia on the fourth day of play at the Oval in London.

在板球方面，英国队在比赛的第四天在伦敦板球场击败对手澳大利亚队之后赢得了板球对抗赛决赛，再次获得灰烬杯。

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But he also warned that his likely understudy Ian Bell should not be underestimated, despite his struggles in Ashes cricket to date.

BBC: Lee doubtful for Edgbaston Test

The new batsman, Ravi Bopara, had to weather a stormy introduction to Ashes cricket - which included a nasty ball from Siddle which struck his throat.

BBC: England make solid start to Ashes

Hughes's wretched performances in Ashes cricket continued when he nicked a good delivery from Bresnan to Prior, whereupon Michael Clarke came out to join Usman Khawaja in the middle.

BBC: Ashes: England close in on series victory in Australia