In China, Web media have become very important, just as traditional media.

中国网络媒体已经成为和传统媒体一样有重大影响力的新兴媒体。

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While traditional "paid" media such as television commercials and print advertisements still play a major role, companies today can exploit many alternative forms of media.

虽然像电视广告和平面广告这样的传统“付费”媒体仍然发挥着重要作用，但现在的公司还可以利用许多其他形式的媒体。

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As funding for such reporting by traditional media has been cut, they are filling the gap using new methods based on digital technology.

由于传统媒体类似报道的经费被削减，它们只有借助基于数码技术的新运营方式来弥补资金不足。

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Users of social media, as well as traditional media, amplify such information, which the government usually ends up trying to refute in one way or another.

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To accomplish this new multitasking prestidigitation, authors will need to learn how to create a platform via social media, as well as whatever traditional media approaches they can afford.

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Blogging connects you with other bloggers and, as with traditional media, exponentially increases reach.

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