As well as the school clown shows, which are updated every six months, McDonald's is building Ronald McDonald gymnasiums for children in some of its restaurants.

麦当劳的校园小丑展览每六个月更新一次，同时它也正在一些餐厅建设儿童健身房。

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In the past, it has hired quirky British directors such as Shane Meadows in a bid to banish the memory of Ronald McDonald.

BBC: AD BREAKDOWN