The same effect occurred for chocolate brands with different brand biographies and was enhanced for consumers who thought of themselves as underdogs.

在拥有不同的品牌历史的巧克力品牌之间，也存在同样的效应。并且，对于认为自己就是落魄者的消费者而言，这种效应更加强。

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As for PC-makers themselves, the falling prices and commoditisation that have so benefited consumers have turned them into lowmargin box-shifters.

对于PC制造商们，下跌的价格和同质化等使用户们受益的同时却使他们变成了低利润的盒子组装商。

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While the majority of consumers identify themselves as married for each store, differences exist.

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Wahaha is well-liked by Chinese consumers as they have established a positive brand image for themselves over the long term.

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After working with Julie and other Porter Novelli executives, I see the opportunity for organic growth for my clients by helping them associate themselves with concepts their consumers embrace, such as sustainability, and not just products.

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