Leipsner said getting close to fans is still part of the equation for artist development, but in 2011, that includes an online component.

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Since its launch in 2009, Greedhead Music has reshaped the way indie rappers think about business, merging artist development with innovative distribution models.

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But they are all signed to the Warner Music Group, an indication that artist development might once again become a priority for the major labels.

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