Article 25. Where a registered trademark is assigned, both the assignor and assignee shall jointly file an application with the trademark Office.

第二十五条转让注册商标的，转让人和受让人应当共同向商标局提出申请。

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Article 41. Any application for a trademark registration and for other matters concerning a trademark shall be subject to payment of the fee as prescribed.

第四十一条申请商标注册和办理其他商标事宜的，应当缴纳费用，具体收费标准另定。

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As I mentioned in this post, consumer surveys suggest that consumers conduct do those keyword search for a variety of reasons that may have nothing to do with finding the trademark owner (a point I also stressed in my 2005 Deregulating Relevancy article).

FORBES: Yet Another Ruling That Competitive Keyword Ad Lawsuits Are Stupid--Louisiana Pacific v. James Hardie

Every once in a while, some Trademark owner or the other loses rights because it becomes so famous that people starting calling the article by the trademarked name.

FORBES: The 5 Most Popular Brands To Hijack