They supplied us with arrivaldata for the largest U.S.-based airlines for the last three holiday seasons, which we define as Nov. 20-Dec. 1 for Thanksgiving and Dec. 20-Jan. 6 for the winter holiday. (We examined only arrivals because departure delays can often be offset once a plane is airborne.) The U.S. Department of Transportation also tracks flight information for the holiday season, but FlightStats' list of airlines is more comprehensive.
Indeed, with the arrival of big data, the speed of change, and the need to react and adapt quickly, agility has become paramount for CMOs charged with driving growth.
The rise in the volume, variety, and velocity of data, the arrival of many new types of analytical tools all across the business intelligence value chain, and the emergence of new forms of computer science dedicated to data processing such as Hadoop, has created a vacuum.