To get the conversation aroundthis started, Forbes gathered marketing executives for a discussion aroundthistopic at the Association of National Advertisers Masters of Marketing 2012 Annual Conference in Orlando this week.
In part because it involves a lot of technical issues, in part because the world was still grappling with a whole host of other issues like the economy and the global recession, there was some skepticism that we would be able to sustain an effort aroundthistopic.