Organizers this week announced a program built around the theme: "Shaping the Post-Crisis World."

VOA: special.2009.01.23

And they're shaping a message around this theme.

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"All of the songs sort of wrap around this coming and going theme" says Meric Long, one half of The Dodos duo.

NPR: Dodos No Longer an Extinct Species

Another reason to anticipate a more general theme from VW this time around is that Volkswagen of America has no specific, upcoming major-product launch that could benefit from a Super Bowl treatment.

FORBES: VW's Super Bowl Ad Should Affirm Mainstream U.S. Status