abstract:Arnold Worldwide is an advertising agency headquartered in Boston, Massachusetts. The agency has 16 offices in 15 countries, including Amsterdam, Boston, Lisbon, London, Madrid, Melbourne, Mexico City, Milan, New York, Prague, São Paulo, Penteado, Claudia and Laurel Wentz.
Thus, the first new TV ads in the campaign by ArnoldWorldwide of Boston, which are breaking this week on national cable networks, underscore these alleged differences.
While that is undoubtedly true, I can tell you from my near-decade in the pitching business on the agency side (first at ArnoldWorldwide and now with my own pitch consultancy for agencies), that agencies can smell pitches launched with the wrong intentions, or pitches run without being properly thought through.