Unlike other retailers who have dabbled in finance, the supermarkets have twigged that customers with shopping in their arms have no desire to talk about mortgages.
The assault was delayed for days, first to allow President Hamid Karzai to return from a trip abroad, and then to give Afghan officials time to try to convince tribal elders from Marjah to align themselves with the government and talk the town's young men into putting down their arms.